Customer Journey Map
From Keynote Audience to Annual Partner
The complete journey from first hearing Megan speak to becoming a long term organizational transformation partner
The complete journey from first hearing Megan speak to becoming a long term organizational transformation partner
A decision maker (CHRO, VP of HR, General Counsel, or COO) attends a SHRM conference, HR summit, or industry event where Megan delivers "The 5% Problem" signature keynote. For 45 to 60 minutes, they experience a visceral realization: the 5% of high conflict individuals in their organization are driving 80% of their HR nightmares.
Within 48 hours of the keynote, leads receive a personalized follow up sequence. The key asset: a free 10 question Conflict Readiness Assessment that gives them an immediate snapshot of their organization's vulnerability. This is the bridge from inspiration to action.
Leads who complete the free assessment and score in the "at risk" or "critical" zones receive an automated invitation to book a complimentary 30 minute assessment debrief with Megan or a senior consultant. This call reviews their results and opens the conversation about organizational transformation.
The discovery call follows a four step framework: (1) Pain Mapping to surface the real organizational cost, (2) Calculator Reveal showing their specific annual conflict number, (3) Assessment Offer presenting the $9K Conflict Readiness Assessment as a low risk entry point that credits 100% toward an annual partnership, and (4) Package Presentation matching their pain to the right annual tier. This is not a sales pitch; it is a diagnostic conversation.
New partners experience a structured 30 day onboarding that immediately demonstrates value. Week 1 is the full Conflict Readiness Assessment (40 questions, 8 dimensions). Weeks 2 to 3 deliver the diagnostic results and implementation roadmap. Week 4 launches the first workshop or keynote. Partners see results before the second invoice arrives.
Throughout Year 1, the partnership delivers consistent value through a cadence of keynotes, workshops, coaching calls, and strategic check ins. Quarterly reviews track progress against the baseline assessment. By Month 6, measurable improvements in complaint volume, turnover, and management confidence are documented. The annual relationship transforms from "training vendor" to "embedded strategic partner."
Year 2+ is where the real compounding begins. Partners renew and upgrade to higher tiers. Internal champions become certified HCI trainers through the certification program, allowing the organization to scale conflict management without ongoing HCI delivery. The organization becomes a case study and referral source. Some partners expand to include certification tracks ($5K to $15K per person), executive leadership retreats ($25K to $50K), multi-site rollouts, and custom LMS content development.
